Last 9
Scaling cricket data analytics for deeper insights
Work we delivered
Web Design, Web Development
Project summary
Cricket isn’t just a game in India, it’s a nationwide phenomenon that pushes digital infrastructure to its limits. Last9 needed a high impact landing page to support their IPL season campaign, targeting major streaming platforms with the message of “cricket scale”, a challenge only the right technology can solve. Our role is to translate this powerful narrative into a digital experience that was both engaging and informative, without losing the simplicity of good design.
The result was a minimalistic yet deeply interactive UI that kept the focus on storytelling. Custom designed illustrations were animated to guide the viewer through the journey, making complex technical insights feel accessible and visually compelling. Every detail was crafted to align with Last9’s brand identity while ensuring the page felt dynamic, seamless and purpose driven.
The campaign was a success, resonating with the right audience and driving engagement. But beyond just being a campaign page, this project demonstrated how strategic design and technology can work together to turn a technical subject into a visually striking, easy to digest experience.
When the story is strong, design should amplify it, not overcomplicate it. This landing page didn’t just explain “cricket scale”, it made the experience tangible, turning a tech heavy message into something that truly stuck.
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