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A Bilingual Website That Gives Energia KSA Two Voices
- Client
- Energia
- Industry
Overview
Energia is a Saudi Arabian energy services company providing power, equipment rental and industrial solutions across multiple sectors. Its multilingual website design needed to help diverse business audiences find relevant services and understand the company’s offerings in both Arabic and English
As the company underwent a rebranding, its existing website no longer reflected its identity or effectively guided visitors to relevant services. Supercode rebuilt the website as a multilingual, solutions-focused platform that aligned with the refreshed brand and improved service discovery in both Arabic and English
Challenges
A website that didn’t match the rebrand
Energia had changed, and the old website had not. It was obsolete, and it did not communicate the company the way the new brand was meant to be seen.
A customer base that works in two languages
As a company in KSA, Energia needed its website to serve Arabic and English readers equally. A translated page added on the side would not be enough. Each language needed to feel complete.
Multilingual without losing search visibility
Adding a second language can affect search performance if the team does not implement it correctly. Energia needed to support Arabic and English while preserving the SEO structure that helps buyers find the website.
Process
The multilingual structure took shape before the design was finalised, with equivalent pages in Arabic and English to help search engines understand their relationship. The new identity and content architecture organised navigation around Energia’s services and customer needs, ensuring a consistent experience across both languages.
Integrating multilingual website design and SEO from the outset helped visitors find relevant solutions quickly in their preferred language
Solutions
A distinctive design aligned with the rebrand
The website was designed from scratch to reflect Energia’s refreshed identity. The homepage introduces the company’s purpose before presenting key business metrics, core values, alignment with Saudi Vision 2030 and client portfolio. This creates a consistent narrative that connects the brand’s vision with its operational scale and credibility
Full multilingual capability
The site runs in English and Arabic, with a language switch available on every page. Each page has a counterpart in the other language, so an Arabic-speaking buyer gets the same complete experience as an English-speaking one, with the Arabic version laid out to read naturally right to left. Business doesn’t have language barriers, and the website no longer a
A bilingual structure built for search
Built on WordPress with WPML, this multilingual website design supports Arabic and English through a structured setup that connects corresponding pages. The system keeps navigation and content organised across both language versions. It also simplifies ongoing updates as the website evolves.
Technology
The platform needed to support both languages and keep their content aligned as the website grows. WordPress powers the website, with a bespoke build covering design implementation and content management instead of a ready-made template
The front end of the interface was coded specifically for Energia, so the design holds its structure in English and in Arabic, including the right-to-left layout. Pages were built to load quickly and work smoothly on any device.
WordPress was configured with WPML as the multilingual layer, so every page, solution and case study is managed as a connected pair of English and Arabic versions. Energia’s team can update both from one place, and new content fits the existing structure and the SEO setup, so the site keeps growing without losing consistency.
Running the whole build on one platform means design, languages, content and search settings work together instead of being stitched across tools. The value is not in the platform’s name. It is in the engineering on top of it: a foundation that keeps two languages organised, consistent and findable.
Outcome
The redesigned website brings Energia’s refreshed brand, service portfolio and multilingual requirements together in one platform. This website design delivers:
- Multilingual capability. Because business doesn’t have language barriers.
- SEO-optimised front end and back end. More visibility, better reach and search engine love.
- Brand-aligned design. A distinct, modern identity to match Energia’s bold vision.
- Solutions-focused content architecture. No fluff, just what decision makers need to know.
Growth often means speaking to more people, in more languages, without losing the way you are found. Contact Supercode to discuss your project.
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